Our Team
Tracy Rassin
Tracy Rassin is a CPG category creator, 3x founder, and entrepreneur with one successful exit. She is the founder of The Collab Lab, an innovation studio helping brands and visionary founders take products from concept to launch across product development, package design to branded activations, collaborations, and go-to-market strategy.
Previously, Tracy co-founded FrutaPOP, pioneering a new RTD category with low-alcohol ice pops made free of added sugars, syrups, or artificial ingredients and made with well-known branded, premium ingredients and in the process, reinvented the ice pop, a product that hasn’t seen an innovation in the last 70 years.
Tracy also co-founded a manufacturing and flexible packaging facility, producing private label CPG products and has produced more than 30 million ice pops, supporting both emerging and global brands. She has since sold that business and is now focused on helping other brands and entrepreneurs bring their products to life.
With 10 years of experience in the food and beverage industry, specifically CPG and beverage combined with 15 years in PR and marketing, Tracy focuses on collaboration-driven innovation. Tracy has served as a judge in the International Chocolate Awards and at SIGEP, the world's largest gelato and pastry trade show in the world and works with some of the world’s largest beverage brands, startup companies, corporations, restaurants, and top chefs to innovate and launch new products.
Tracy began her career as a publicist, promoting FORTUNE 500 companies and has been featured in USA Today, U.S. News & World Report, The Street and The Business Journals.
Tracy is a graduate of the University of North Florida with a degree in Communications. Tracy is a member of the NASDAQ Entrepreneurial Center, Females In Food, Female Founder Collective, The Entreprenista League, Female Founder World and Cherry Bombe.
Laurance Rassin
Laurance Rassin brings more than 25 years of experience in marketing, brand activations, experiential events and brand strategy, with a focus on start-up brand strategy and positioning. In 2017, Laurance founded FrutaPOP, the makers of the world’s finest gourmet, alcohol-infused ice pop - reinventing the ice pop - a product that hasn’t seen an innovation in the last 70 years.
Rassin is an internationally recognized contemporary artist and was one of the first contemporary artist to preside over the closing bell at NASDAQ and has appeared on WNBC NY, Bravo and MTV Networks. Most recently, Rassin has been invited to exhibit during the 2025 Miami Art Week. He has been quoted in the Financial Times, Newsweek, Associated Press, The New York Daily News and many other publications.
Rassin raises money and supports many charities through the sale of his artwork, charities include: The Breast Cancer Research Foundation (BCRF), American Red Cross, Chabad’s Children of Chernobyl (CCOC), American Cancer Society, Autism Speaks, Dress for Success, The Leukemia & Lymphoma Society.